Margaret Herde is the founder and managing director of EMBAAR GROUP, a leading consulting firm, and a renowned expert in branding development with nearly two decades of experience. Guided by EMBAAR’s motto, “The Curator of Influence”, she has crafted strategies that help companies and individuals achieve their goals through creativity and strategic vision. Throughout her career, Margaret has collaborated with over 40 luxury brands across diverse sectors and markets, bringing a unique perspective and a deep understanding of cultural dynamics.

A passionate social activist and advocate for women in business, she actively engages with organisations like UN Women and the Dubai Business Council to support female entrepreneurs and drive positive change. Committed to sharing her knowledge, Margaret has guest lectured at leading universities, including Regent University London, Istituto Marangoni, and the London College of Art. This dedication to education led her to establish EMBAAR Institute — a platform offering carefully curated training programmes designed by industry experts for both individuals and businesses.