Our Tutors

Margaret Herde is the founder and managing director of EMBAAR Group and EMBAAR Institute, with nearly 20 years of expertise in luxury brand management, strategic development, and personal branding. A member of the Dubai Business Council and Forbes Council, and co-host of The Pulse of Dubai podcast, she has worked with over 40 global luxury brands, UHNWIs, celebrities, and government leaders. As a sought-after educator, Margaret has lectured at institutions like Regent University London and Istituto Marangoni, shaping the next generation of professionals with EMBAAR Institute’s world-class training programmes.

Asa Ferreira is the founder and CEO of SocioLoca, a consultancy and business development firm spanning three continents. She has won multiple leadership awards, been a panelist at a variety of marketing panels and has been widely featured in the media. Her passion lies in connecting the real and virtual world through digital marketing and social media.

Ghassan Hajjaj is a training facilitator and coach with a long history of managing trainings and events in the world of luxury, providing for both governmental and private sectors. After graduating from The Protocol School of Washington® in 2005, he started training corporations and individuals in the Arabian Gulf countries on matters of corporate etiquette and protocol. He has provided trainings in more than 35 countries, has lived in 6 countries and speaks 10 languages.