ABOUT THE COURSE
LUXURY BRAND MANAGEMENT
AT A GLANCE
ONLINE MASTERCLASS (Live Session)
Location: Online via Zoom
Start Date: 15th April 2025
Duration: 4 sessions | 8 hours
Dates of Session: 15, 17, 22 and 24th April 2025
Course Fee: 650$
Course Lead: Margaret Herde
GROUP MASTERCLASS (In Person)
Location: Dubai
Start Date: 26th April 2025
Duration: 2 days | 10 hours
Dates of Session: 26 and 27th April 2025
Limited Seats: 15 Participants Only
Course Fee: 1350$
Course Lead: Margaret Herde
INDIVIDUAL 1:1 SESSION
Location: Dubai - Abu Dhabi or Online Live Sessions via Zoom
Start date: Based on tutor and participant availability
Duration: 5 sessions | 10 hours
Course Fee: 2,250 $
Course Lead: Margaret Herde
COURSE LEADER
Margaret Herde
Margaret Herde is an entrepreneur and luxury and personal branding industry expert.
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COURSE OVERVIEW
As the global luxury industry evolves at an unprecedented pace, there is a growing demand for professionals who deeply understand luxury brand management and its unique ecosystem. This masterclass explores the innovative strategies luxury brands use to captivate their audiences and maintain their exclusivity. From heritage and craftsmanship to digital transformation and cultural adaptation, you’ll gain the knowledge and strategic insights needed to navigate this dynamic sector with confidence. Whether you aim to build or elevate a luxury brand, this course will empower you with the tools to stand out and drive excellence in the ever-changing world of luxury.
WHAT YOU WILL LEARN
The Global Luxury Landscape
Explore the evolution, cultural significance, and key players shaping the luxury industry, along with emerging trends and innovations
Luxury Branding & Storytelling
Understand what defines a luxury brand, how to craft an authentic brand identity, and the role of storytelling in creating a compelling luxury experience.
Product Development & Innovation
Delve into craftsmanship, heritage, and the balance between tradition and modernity, including sustainability, design innovation, and exclusive collaborations.
Luxury Marketing & Communication
Learn high-touch vs. high-tech strategies, the impact of digital transformation, influencer marketing, and how to create aspirational brand campaigns.
Retail & Distribution in Luxury
Gain insights into flagship store experiences, omnichannel strategies, clienteling, and global expansion with a focus on personalisation.
Luxury in the GCC Market
Analyse luxury brand presence in the region, cultural adaptation strategies, key challenges, and Dubai’s role as a global luxury hub.
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TESTIMONIALS
“I invited Margaret to speak to my business students on technology and innovations in fashion. It was very insightful to know her approaches to integrating fashion, Technology, and retail together, capitalizing on her knowledge in emerging markets.”
— ABDULLAH ABO MILHIM, POSTGRADUATE PROGRAMME LEADER AT ISTITUTO MARANGONI
“Very special thanks to my tutor, Margaret Herde, who was an incredible mentor throughout my course, sharing years of insightful experience and knowledge. Thank you for continuing to support my journey since the completion of my course Luxury Brand Management at Embarr Institute.”
— ANOSHA ANWARY, FOUNDER AND DESIGNER OF AVYAANA
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