ABOUT THE COURSE
LUXURY BRAND MANAGEMENT
At a glance
COURSE: Online Course
START DATE: 20th January 2025
COURSE DURATION: 4 sessions | 8 hours
DATES OF SESSIONS: - 20, 22, 27 and 29th January 2025
PRICE: 550$
TRAINER: Margaret Herde
COURSE: 1 Day Course
LOCATION: Dubai
START DATE: January 2025
PRICE: 850$
TRAINER: Margaret Herde
COURSE: 2 Days Course
LOCATION: Dubai
START DATE: January 2024
PRICE: 1250$
TRAINER: Margaret Herde
COURSE: Private 1:1 Session
LOCATION: Dubai - Abu Dhabi / Online via Zoom
PRICE: 1,800 $
TRAINER: Margaret Herde
COURSE LEADER
Margaret Herde
Margaret Herde is an entrepreneur and luxury and personal branding industry expert.
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Overview
There is a growing demand for experts who truly understand luxury brand management in a global context. What are some of the new and innovative ways luxury brands are approaching their markets? What makes them stand out from the crowd? This course will equip you with the knowledge and skills required to navigate confidently through the ever-changing realm of the luxury industry.
We will cover:
UNDERSTANDING LUXURY - HERITAGE VS THE SOCIAL ASPECT OF LUXURY TODAY
Heritage and the meaning of luxury today
Social aspect of luxury
AR and live streaming as a new e-commerce of today
UNFORGETTABLE EXPERIENCE - LUXURY MARKET OVERVIEW
Key opinion leaders of today
360 experience overview
Luxury categories and segmentation
THE LUXURY ENVIRONMENT & EVOLUTION CHAIN OF LUXURY GOODS
Sustainability - Positive Luxury
The luxury industry change is coming
Market heroes of today
HOW TO BLEND LUXURY PHYSICAL AND DIGITAL CUSTOMER EXPERIENCE?
It’s not what you wear but how you wear and what you know
Physical and digital retail of today
Personal data expertise
BRANDING CASE STUDIES - CHANEL, GUCCI AND ROLLS ROYCE
Personality of the brand and the trademark
Strategy which make's luxury brand grow
Inside Chanel, Gucci and Royce Rolls
LUXURY CUSTOMER SERVICE -RELATIONSHIP WITH LOGO, SERVICE OR PRODUCT?
What is the customer experience and how to deliver world class experience?
How customers engage with the brands
Key factors why we purchase luxury goods
POSITIONING & COMMUNICATION - TOOLS THAT WORK FOR LUXURY BRANDS
Positioning in the world of the new luxury
Centrality distinctiveness
Communication tools
LUXURY DIGITAL MARKETING & ANALYTICS
Advantages of visual social network
Website and the Power of SEO
When online implement offline experience
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Testimonials
“I invited Margaret to speak to my business students on technology and innovations in fashion. It was very insightful to know her approaches to integrating fashion, Technology, and retail together capitalizing on her knowledge in emerging markets.”
— ABDULLAH ABO MILHIM, POSTGRADUATE PROGRAMME LEADER AT ISTITUTO MARANGONI
“The Luxury Brand Management course led by Margaret Herde in Capital College – Dubai, provided an informative and introductory insight into the world of luxury.
Margaret has an immense amount of knowledge in the field. She made the course very clear, interactive and enjoyable. Coming from the Accounting and Finance background with an emerging passion for the luxury industry, the course was absolutely delightful for me!
I would highly recommend the course to anyone who is passionate about entering the industry or even seeking to learn about it. It was truly a pleasure to learn from her!”
—ZENAT NESA, ACCOUNTING AND FINANCE PROFESSIONAL | ACCA AFFILIATE | LUXURY FASHION ENTHUSIAST
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