Overview

Oprah Winfrey went through a number of transformations before anchoring herself as one of the most influential personal brands in the world. In this course, we will provide you with the knowledge and tools to build your own personal brand which will cultivate the right perception. You will learn how to position and promote yourself in a unique and authentic manner, how to safeguard your reputation and how to convey yourself in a manner that can potentially be monetized. Those who aren't seen aren't remembered.

This course provides valuable insights into:

PERSONAL BRANDING INTRODUCTION

• Are you destined to be a brand?

• Who are you?

• Personal branding masters.

WHY IT IS IMPORTANT TO BUILD YOUR PERSONAL BRAND?

• Do you understand the power of your brand and the value of your trade mark?

• GIG Economy.

• People don’t buy what you do, they buy why you do it.

3 STEPS TO FOLLOW WHILE BUILDING YOUR PERSONAL BRANDING.

• Self awareness.

• Tell your story with your life.

• Deepen your relationship with your audience.

BUILD YOUR BRAND, USE YOUR EXPERTISE TO CREATE TAILORED CONTENT - BE A MASTER OF YOUR CRAFT.

• Content creation.

• Target audience.

• My objectives.

ONLINE VS OFFLINE CONSISTENCY - PERSONAL BRANDING FOLLOWS YOUR EVERYWHERE YOU GO.

• My online presence.

• My offline presence.

• How to build 360 degrees consistency.

NETWORK - COMMUNICATION - CREATION

• Networking.

• Communication outlets.

• Brand creation.

MY BRAND: RESPONSIBILITIES AND CHALLENGES

• Content responsibilities.

• Are you ready to fall?

• Convert the challenges into your super power.

LAST BUT NOT LEAST: BE AUTHENTIC, MANIFEST WHO YOU ARE BECAUSE YOU ARE YOUR OWN BRAND!

• Keep it real, be true with yourself.

• Self promotion.

• You are a brand!